Tag Archives: William Hill
UK – Eric Cantona fronts William Hill’s new football season launch
Ahead of the start of the 2023/24 football season, William Hill has launched its new marketing and advertising campaign, ‘Who You Got?’, which will be headed by Premier League and Manchester United legend, Eric Cantona. As its official brand ambassador for the next two years, the Frenchman will be at the forefront of William Hill’s new above the line (ATL) campaign, as well as its online,…
UK – William Hill and Aston Villa Football Club confirm in-stadium betting partnership
William Hill, one of the world’s leading sports betting brands, has recently become Aston Villa Football Club’s official in-stadium betting partner. The agreement covers the next two seasons and will enhance the matchday experience for fans, with William Hill offering betting facilities inside the Premier League club’s Villa Park stadium. The partnership will also provide…
UK – Celtic Football Club announces in-stadium betting partnership with William Hill
Celtic FC has announced that William Hill, one of the world’s leading sports betting brands, has become the club’s official in-stadium betting partner. The new partnership will see William Hill offering betting facilities at the iconic Celtic Park for the next two seasons. The agreement will bring an exciting element to Hoops fans’ matchday experience…
UK – Checkd Media launches exclusive new World Cup podcast featuring Big Sam with William Hill
Fast-growing iGaming business Checkd Media has launched a new exclusive weekly World Cup-themed podcast series, No Tippy Tappy Football with Sam Allardyce, which is being sponsored by William Hill. Former England manager ‘Big Sam’ is the recurring guest on a podcast that is being launched across Checkd’s Footy Accumulators social channels, starting on 25th October,…
UK – William Hill transforms betting experience with new innovative and digital-focused shop
William Hill has transformed the in-shop betting experience for its customers following the opening of a state-of-the-art, digital-only shop in Leeds on Saturday. Ex-Leeds and England goalkeeper Nigel Martyn, former Yorkshire and England cricketer Craig White and ex-Leeds Rhinos player Stevie Ward attended the relaunch of William Hill’s Vicar Lane venue, which promises an unrivalled…
UK – PandaScore and William Hill partner to deliver world-class esports content
PandaScore has entered into a breakthrough partnership with William Hill to help improve their esports betting product and proposition. Under the deal, William Hill will use PandaScore’s odds feed across video game titles Dota2 and League of Legends. Sporting Solutions will facilitate the distribution, which united with PandaScore last year. William Hill will also roll…
UK – 888 completes William Hill acquisition
888 Holdings has completed the acquisition of the international (non-US) business of William Hill from Caesars Entertainment. Lord Mendelsohn, Chair of 888, commented on the completion of the acquisition: “This combination brings together two high quality businesses to create a powerful, global betting and gaming business. We believe the acquisition will create significant value for…
UK – Caesars agrees to reduce cost of 888’s purchase of William Hill’s non-US assets
British gambling company 888 Holdings and US-based Caesars Entertainment have agreed to cut the value of William Hill’s non-US assets, citing tough economic conditions and a regulatory investigation. Caesars (CZR) has announced a revised agreement to sell the non-US assets of William Hill to 888 Holdings Plc for a revised enterprise value of between £1.95bn…
Italy – Playson pens content deal with William Hill
Playson has signed a deal to provide William Hill with its content in Italy. The supplier’s suite of hits, including Buffalo Power Megaways, Royal Coins: Hold and Win, and Diamond Fortunator: Hold and Win, will be integrated with the operator’s Italian market offering. William Hill will also access Playson’s collection of integration-free engagement tools, comprising…
