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Taiwan – GigaMedia moves into social casinos

By - 25 June 2013

GigaMedia is to launch of a suite of new casino games, a first step in new strategic growth plans targeting the lucrative, high-growth social casino games market.

GigaMedia Chief Executive Officer Collin Hwang, said: “Social casino games is one of the fastest growing and most profitable segments of online games. With social casino games generating ARPUs nearly double those of social games, increased sector focus will play a key role in driving growth of our FunTown online game operations in 2013 and beyond.”

Social casino games feature the inherent excitement of real-money games of chance, but are played for pure entertainment. As such, they do not fall under the regulations imposed on real-money casino games; markets are not ring-fenced, offering operators economies of scale.

Social casino games take advantage of this scalability; mobile offerings also leverage the growing usage of social network sites and mobile devices, including smartphones and tablets.

FunTown’s leading position in the casual games market and deep experience in creating PC-based versions of casino games will enable GigaMedia to capitalise on regional growth opportunities in social casino games.

“We plan to leverage our expertise as a developer and operator of PC-based Asian casino games to create new offerings for mobile and tablet devices, building a strong multi-platform offering,” Mr. Hwang added. “We are also reviewing potential strategic partnerships and acquisitions that would enable us to accelerate our growth in social casino games. We are targeting the highest-spending social gamers in the world’s largest mobile games market – Asia. We see great growth prospects for our online games business in social casino games and are moving forward quickly.”

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