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UK – Over 1,000 book for ICE in first three days of registration going live

By - 27 October 2014

Registration for ICE 2015 has gone live with in excess of 1,000 international gaming professionals reserving their tickets at www.icetotallygaming.com in the first 72-hours of the system being activated.

The ICE Totally Gaming website has been designed to reflect the creative campaign for 2015, which invites the industry to embark on its own Voyages Extraordinaires and ‘Discover’ the world of gaming amongst the 500 plus exhibitors at ICE. New features of the 2015 site include an updated Media Hub, enabling journalists to access all information and images relating to the event, as well as enhanced exhibitor browsing, a bespoke ICE Conferences micro-site, and an in-depth visitor support section.
Jo Mayer, Marketing Director responsible for ICE said: “In 2014 we succeeded in attracting a total of 23,506 attendees to London, an achievement which represented our fifth consecutive year of growth. However, there’s a saying in this business about ‘only being as good as your last event’. As such our philosophy is based on instilling a culture of continuous improvement and the investments made in the brand creative and how we present the brand online, in the process delivering a cleaner and quicker user experience, are important elements of that culture.”

ICE 2014 had attendees from a record 156 nations, a statistic which puts the world’s biggest gaming event amongst the elite of UK-hosted exhibitions. The statistic, part of a comprehensive external audit commissioned by ICE, underlines the brand’s status as the only truly global event at which exhibitors can engage with buyers from every conceivable gaming jurisdiction.

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