Interactive

UK – Beehive strikes Stanleybet deal

By Phil - 13 December 2016

Beehive is to supply its unique CRM tools to Stanleybet for implementation online.

The agreement, which will see the Beehive platform roll-out in markets including the UK, Romania, Italy, Croatia and Denmark, follows the successful delivery of similar solutions to other major brands in the industry.

It now arms the operator with the supplier’s sophisticated marketing optimisation engine, which dynamically clusters customers by behavioural attributes.

It then provides them with relevant marketing messages at the optimum time to help Stanleybet maximize customer value and boost retention rates.

Adi Dagan, founder and CEO of Beehive, said: “We are delighted to have joined forces with Stanleybet, and to grow our footprint in major European markets such as the UK and Italy as well as fast-growing markets such as Romania. Online gaming is such a fiercely competitive industry, operators need to do all they can to acquire, retain, and most importantly engage their customers. We feel proud Stanleybet has chosen Beehive to bolster its CRM capabilities, and we look forward to working with the team more closely.”

Gianluca Porzio, Head of Online at Stanleybet, said the operator was drawn to Beehive because it offered the only marketing optimization tool designed specifically for the iGaming industry.

“Working with Beehive has been a fantastic experience so far, and has proved to be an efficient way to grow our online business. We have already learned a lot from them, and look forward to gleaning even more knowledge in the coming months.”

Beehive’s unique Labs platform is a powerful tool that helps operators and fellow suppliers analyse, optimise and monetise customers. Its unique intuitive marketing tools are proven to boost conversion and retention rates across online, mobile, and retail channels.

The company works with a number of major operators and providers in the iGaming industry, including Ladbrokes, SNAI and Microgame.