Amaya-owned BetStars has signed a deal to become the official betting partner of Premier League champions Leicester City for the 2016/17 season.
The UK-based bookmaker will offer the club’s supporters the chance to win a bet on Leicester City defending their Premier League title at last year’s much-publicised odds of 5000/1.
The promotion will also give fans of all other Premier League clubs an opportunity to win bets on their own team becoming champions at 5000/1.
BetStars will have LED advertising and fixed stadium branding at Leicester City’s home ground, the King Power Stadium, and, in addition, will have the rights to use the club crest and player imagery in its marketing and promotions.
Eric Hollreiser, vice president of corporate communications at Amaya, BetStars’ parent company, said: “Leicester City Football Club changed the game in terms of who can win the Premier League and how it can be won – in the same way that BetStars is striving to be a game-changer. Leicester defied the odds to take on the big boys of English football and win the Premier League, and BetStars is aiming to do the same in sports betting with innovative products like Spin & Bet. We can’t wait to be a part of the next chapter in this truly amazing story.”
Harj Hir, Leicester City’s head of partnerships, added: “We can draw parallels with BetStars’ rising popularity and ability to engage football supporters, so we look forward to a long and successful relationship for both parties.”