Interactive
UK – BetVictor launches RAMP – a first in market marketing automation platform
By Phil - 10 July 2018
BetVictor has launched an in-house developed Real-Time Automated Marketing Platform called RAMP.
This first in market solution, designed to provide a seamless tool to foster interaction with customers more effectively and in real-time, enables consumers to receive personalised campaigns and promotions through email, SMS, push notification and other communication channels.
With its new marketing automation platform, BetVictor can analyse their customer trends and behaviour to create tailored campaigns and promotions suited to them via a single interface. As one of the most intuitive marketing tools in the industry, RAMP has the ability to create cross-channel campaigns in all languages and in a fully automated way within seconds.
According to new research by Bluecore, 40 per cent of customers who receive communications showcasing relevant products are more likely to read them.
Head of Retention at BetVictor Leo Judkins said: “Today, more than ever, customers receive dozens of emails, push notifications, and texts from companies attempting to sell products that aren’t always relevant to them. At BetVictor, by leveraging our own predictive modelling capabilities, we’re able to target our customers with eye-catching offers and campaigns that are of their interest.”
“Our innovative and intuitive marketing platform, RAMP, further enhances and simplifies two-way engagement between our teams and our customers, providing them with an enriched experience” added Judkins.
BetVictor’s self-sufficient marketing platform powers all end-to-end communications for the business’ recently launched ‘The Million Pound Bet’ promotion, sending real-time campaigns to customers as they move in the leader board.
