Interactive
UK – Genesis Gaming expands mobile game distribution with Odobo
By Phil - 24 November 2014
Genesis Gaming, a leading provider of video slot content, is accelerating the release of its mobile games through a partnership with Odobo.
Juniper Research says that by 2018 over 164m people will be using their smartphone or tablet device to engage in online gambling. Given the demand for iGaming on mobile devices, Genesis is now focused on making sure every new release is available in HTML5. As the preferred format for mobile iGaming Genesis sought out Odobo as a premium platform with a proven distribution channel for the delivery of HTML5 content.
Originally launched just over one year ago, Orion has proven hugely popular and attracted a loyal following of players who enjoy its volatility and larger aggregate pays per spin. Via Odobo, Genesis will be expanding the distribution of the game to reach new audiences. Orion is a fast paced 5-reel, 50-line slot game based on the myth of Orion the Hunter and includes Stacked Wilds and Wild Slides in the Free Spin Feature.
Robyn is a recent release, and is performing exceptionally well via Odobo. This thrilling new 5-reel, All Pays slot game takes players on a fairy tale hunt for riches. Players join the fearless heroine, Robyn, as she puts her archery skills to use to shoot Random Target Symbols, changing their value to potentially deliver bigger and more frequent wins.
Both games have been built using the latest HTML5 technologies and can be deployed instantly to both desktop and handheld devices. The HTML5 versions have been designed with mobile in mind to feature ergonomically designed controls for a seamless mobile player experience.
Geoff Hansen, Managing Director at Genesis Gaming said: “As we accelerate the release of mobile content to leading operators, partners with a rapid and reliable deployment model will be essential. Odobo provides the ideal partnership for our mobile strategy.”
Glen Bullen, Partner Success Manager at Odobo, said: “Genesis Gaming is a talented studio driven by industry veterans. The team’s experience is evident throughout their high-quality games portfolio. We are thrilled to be offering Orion and Robyn to our operators, and look forward to delivering many more of their exciting HTML5 games via the Odobo Marketplace.”
