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UK – Genting rolls out PlayStudios across the rest of its UK estate
By Phil - 10 June 2016
PlayStudios, a developer of award-winning, top-ranking, free-to-play casino games that offer real-world rewards, has again expanded its partnership with global gaming operator, Genting International.
PlayStudios Rewards Platform now offers player perks from a collection of over 40 gaming destinations operating under the Genting UK brand. Previously, PlayStudios announced partnerships with Genting’s Resorts World in Birmingham, New York, and Bimini. Genting is the second largest casino operator in the UK.
Jeff Netzer, Vice President of Business Development for PlayStudios said: “We’re delighted that a sophisticated global player like Genting continues to find value in their association with us and recognizes that our casual casino games are highly effective and efficient channels for building their brands and driving measurable business benefit.”
Barry Clemo, Strategy Director Genting UK said: “We believe myVEGAS fits well with what Genting Casinos UK has to offer, and their suite of popular social casino apps gives us the opportunity to reach a broader market in the UK. Through myVEGAS and my Konami Slots, we are able to introduce a large and valuable demographic to our extensive casino estate and the exciting shopping and entertainment offerings that are part of Resorts World Birmingham.”
myVEGAS Slots, myVEGAS Blackjack, and my Konami Slots, by PlayStudios, are award-winning, top-ranked, free-to-play casino apps and the only games that give players real rewards from an exclusive collection of travel, leisure, and entertainment partners. These rewards include complimentary casino free play, hotels stays, meals, shows, VIP nightclub access, and more from Genting UK, Resorts World, MGM Grand, Bellagio, ARIA, Royal Caribbean International, Wolfgang Puck, Allegiant Air, and Cirque du Soleil. PlayStudios apps are currently available on iOS, Android, and Kindle mobile devices. myVEGAS Slots is also available on Facebook.
