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UK – GVC appoints new Head of Bingo

By - 8 August 2016

GVC is pleased to announce that Adele Lawton will be joining the organisation in the newly-created role of Group Head of Bingo.

Adele, has 20 years’ marketing experience, the vast majority of it within the bingo industry, both retail and online.

She has held key roles at a number of well-known brands and B2B suppliers including Bet365, Gala, Skybet, Gamesys and Playtech. Adele joins the Group from Betable where she was Operations Director Europe.
In this new role Adele will be responsible for the Cashcade operations and will join the business on the 8 August. This new appointment will allow Tom Waters to focus on the poker brand. Adele will report directly in to CEO, Kenneth Alexander.

Kenneth Alexander, said: “Adele’s appointment reflects our strategy to attract the best in the industry. Her considerable experience will help drive our growth ambitions for our portfolio of bingo brands including the iconic Foxy Bingo.”

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