Supplier News
UK – Hippodrome and Eurocoin installs Epicentral
By Lewis - 18 September 2013
TransAct Technologies has successfully installed its Epicentral Print System at the Hippodrome Casino in London’s historic Leicester Square. Connecting to each of the property’s 144 electronic gaming machines, including both slot machines and electronic table games, the newest installation of Epicentral marks the company’s fifth such successful launch. Epicentral is now running live on over 5,000 slot machines worldwide.
“The introduction of our advanced Epicentral promotion and bonusing system on Hippodrome’s entire array of electronic gaming machine offerings represents the fifth successful installation of our innovative in-casino marketing system,” said Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies. “Hippodrome is the latest customer to fully embrace the power of Epicentral and to recognise the software system’s ability to increase visitation from top tier customers, enhance new loyalty program enrolment and drive additional play on their 144 electronic gaming machines. They are using Epicentral right out of the gate to offer Instant Rewards prizes to customers including food and drink offers, cash prizes, free play, friend points, exclusive drawings and merchandise. We are excited to work closely with Hippodrome to help further improve their business and provide their guests with an amazing, fun customer experience.”
Simon Thomas, Chief Executive of the Hippodrome Casino, added, “Installing Epicentral on our casino floor provides a tremendous value proposition for our guests and our operations given the attractive benefits of instant promotions and bonusing. The TransAct team made the process of linking Epicentral to all of our electronic gaming machines and our player tracking system simple and, as a result, we are able to easily connect and communicate directly with players at all times and at all machines on our casino floor. Our marketing team looks forward to providing our customers with a more personalised, exciting gaming experience and we expect the addition of Epicentral to our award- winning gaming offering in the heart of London to take the fun at Hippodrome to a whole new level.”
Colin Veitch, Sales & Marketing Director of Eurocoin, the exclusive distributors for TransAct Technologies Inc. gaming products and systems in EMEA, enthusiastically endorsed the Hippodrome announcement. “It’s a real pleasure to be working with Simon & Jimmy Thomas and their enthusiastic senior management team at Hippodrome Casino. There is no doubt that the Epicentral system is in excellent hands here and that Hippodrome players are about to benefit enormously from the rewards and benefits that our promotional couponing system can deliver.”
The Epicentral Print System — connected directly to TransAct’s ServerPort device inside the slot machine — is an easy-to-use, cost-efficient software system that enables casinos to internally develop marketing programs and promotional coupons for distribution to customers on a real-time basis at a slot machine. The system works with existing slot systems and games as it operates with a separate and distinct connection with the printer. As a result, casinos can deploy the Epicentral Print System to connect to all existing slot machines, regardless of the game’s manufacturer, to drive increased revenue and enhance their customers’ experience on a real-time basis.
