Interactive

UK – Mecca Bingo releases Best Odds Bingo

By Phil - 24 September 2018

Mecca Bingo is increasing customers’ chances of winning with its latest innovation, BOB.

With customer feedback citing “the same people keep winning” and “I never win” as the most common complaint when playing online, Mecca’s Best Odds Bingo (BOB) has been designed from the outset to represent fun, fairness and winning.

The focus of the new game is centered around increasing customers odds of winning. BOB offers five different price and prize points to suit player’s needs. BOB completely redefines the mechanics of an online bingo game, giving a more fair and equal opportunity to all players playing.

James Boord, Head of Bingo for Mecca Bingo, said: “The digital bingo market in the U.K. has lacked innovation within the core product for many years, with operators focusing on licensing deals and entertainment brands. We believe it was time someone innovated based on customer sentiment, providing them with a better, fairer experience.

“BOB is a real innovation for Mecca, born from broad customer feedback and bringing the format back to focus on fun, fairness and winning. Everything has been carefully developed with player entertainment in mind. The game is designed to be simple, user friendly and fun.”

Mecca anticipates the appeal will come from the fact that everyone is on a level playing field, there’s no biases towards people who can spend more, given everyone has the same chance to win and attracting interest from customers who enjoy the thrill of winning more often.

Mr. Boord added: “The game offers something new and exciting, creating the buzz of winning, and winning more often, which in turn offers a more engaging and exciting experience for our players. The hand of BOB is the main feature throughout the game, it allows players to create their own perception of who BOB is and is there to represent being on the players side. The hand lives through all elements of the game from logo through to the individual tickets. Living in a colorful world, created from the Mecca brand color palette.”

Angus Nisbet, Managing Director of Playtech Bingo, said: “Bingo in Britain is a strong growth area thanks to innovative products like Mecca’s BOB. It’s a real game-changer and an example of a highly collaborative project between our two teams. With new technologies allowing us to respond directly to customer demands, we are going to be able to create an even better user experience going forwards. We are really excited about our long-term future working together to create more pioneering, dynamic omnichannel bingo products.”