Operator News
UK – SG Gaming signs three year agreement with Gala Bingo
By Phil - 27 July 2016
Scientific Games has announced today that SG Gaming, has signed a new three year agreement with Gala Bingo to provide terminals and industry leading content across their estate.
The agreement sees Gala Bingo investing in a further 750 of SG Gaming’s HD T8 terminals in venues across the UK, enhancing Gala’s already competitive gaming machine offer.
The three year agreement builds on a highly successful long-term relationship between the two companies, extending the partnership to September 2019.
It means Gala will operate over 2,000 Triple 7 and T8 connected terminals across their estate, with access to SG Gaming’s leading Barcrest content library.
The agreement sees SG Gaming continue its supply of industry leading content across the Gala estate allowing customers to play feature rich titles and player favorites from the Barcrest, WMS and Bally gaming brands.
Phil Horne, Chief Executive Officer of SG Gaming, said: “We have enjoyed a successful relationship with Gala Bingo for over 25 years through Barcrest and SG Gaming, and I am delighted that this extension will see the partnership continue to evolve. This latest agreement demonstrates SG Gaming’s strengths in delivering industry leading content as well as innovative terminal solutions for our customers. We look forward to continuing our work with Gala Bingo, helping drive cashbox growth, while providing an excellent experience for their customers.”
Simon Wykes, Chief Executive Officer of Gala Bingo, added: “We are very excited to extend our partnership with SG Gaming. The T8 is a leading and innovative terminal, and I am thrilled that we will be adding another 750 to clubs across our estate. SG Gaming has earned widespread recognition as a leader in category B3 and category C gaming, and we know our customers value the extensive choice their content library provides us as a business. We have worked together successfully for over two decades and I very much look forward to building on our relationship over the next three years to deliver the best experience for our players.”
