Supplier News
UK – SIS targets football with gamification and rewards innovations
By Phil - 20 July 2016
SIS is adding gamification and reward services to its increasingly diversified product offering, following the announcement of a breakthrough agreement with innovative technology group Data Gains, including their subsidiary Loyalty Rewarded.
The deal gives SIS exclusive distribution rights for Data Gains services to the betting and gaming industry, with flagship products such as website widgets and gamification and browser platforms that enable bookmakers, football clubs and fans to make the most of their online presence through shopping rewards and prizes.
SIS and Data Gains customers will benefit from targeted and in-depth data capture, meaning they will be able to better understand users of the products and in turn tailor their offering to operators.
The SIS and Data Gains partnership has already led to the successful launch of a score predictor service with Premier League football club Everton, and leading bookmaker Coral for Euro 2016, which boasted an impressive user conversation rate of 36 per cent. Additional score predictors are planned.
Michael Dunphy, Mobile Product Manager at SIS, said: “SIS is helping bookmakers reach football fans with sophisticated, targeted products which secure high conversion rates for our customers. There has already been healthy interest from operators and we’re excited with what both SIS and Loyalty Rewarded can achieve in the coming weeks and months.”
David Berney, CEO of Loyalty Rewarded, said: “SIS’ heritage and experience in the betting and gaming industry will open up a new audience for our innovative products, which use immersive gamification to build engagement all the way through to transaction. We’re certain that, through Loyalty Rewarded’s partnership with SIS, we can change the way that bookmakers look at gamification and user engagement.”
