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UK – Spielo launches Brilliant Fruits with Coral Betting

By - 4 November 2013

GTECH’s gaming product brand, Spielo, has expanded in the British B2/B3 gaming market through the launch of its popular Brilliant Fruits game in Coral Betting Shops. The game has been available on Coral’s 7,000-plus gaming terminals since late September.

Richard Barr, Head of Content, Coral Betting Shops, said: “Brilliant Fruits is off to a strong start at Coral Betting Shops, and initial results suggest that performance will only continue to grow. Brilliant Fruits is significantly enhancing our multigame line-up, providing our players with an internationally-proven game that’s tailored to their preferences.”

Brilliant Fruits is one of the first games being ported from GTECH’s Spielo-branded casino game portfolio to British B2/B3 gaming platforms. A fruit-themed slot game with stacked symbols, Brilliant Fruits has a strong math model that has led to its excellent track record in international markets.

GTECH is turning the challenges of the British B2/B3 market into growth opportunities through its extensive library of internationally proven games, and is collaborating with supplier Betdigital to port Brilliant Fruits to the UK market. This version of the game is based on GTECH’s proven international knowhow, as well as Betdigital’s local knowledge of British players’ preferences.

“Being selected as GTECH’s development partner for the UK market was a real honour for us and ratified all our hard work and success in the UK B2/B3 market to date,” said Heath Samples, CEO, Betdigital.

Marcel Heutmekers, GTECH Vice President, Commercial Gaming, added: “We are happy to provide a top-performing game from our extensive game library to Coral Betting Shops. Coral represents one of the biggest companies in this market, and is an important partner. All parties involved have benefited from developing and marketing Brilliant Fruits in the UK. We are now planning to extend the partnership with Coral and Betdigital, with more games in the pipeline.”

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