Interactive

UK – Do sports fans on social media have tangible value for betting operators?

By Phil - 14 October 2014

The Mobile and Tablet Gambling Summit, taking place from November 10 to 11 at London’s Hilton Tower Bridge, will be attempting to put a value on the value of sports fans on social media for betting operators.

The massive global sports events this year saw traffic across social media hit new heights, and a mobile betting bonanza took place this summer.

Twitter saw 672m tweets during the World Cup, while Facebook announced that 88m people generated more than 280mlm posts, comments and likes.

But does the social presence of mobile betting operators and the fans they accumulate have any tangible value?

While it is accepted that fans do tend to show a higher propensity to bet as a result of their involvement with a brand on social media, conversion is not a foregone conclusion.

To reflect on how mobile betting operators can best engage and retain players across social platforms Max McQuillan, Media and Entertainment, Twitter, and Aidan O’Connell, Gaming, Facebook, will deliver keynote presentations at London’s best attended, Mobile and Tablet Gambling Summit, taking place from November 10 to 11.

Swarms of teams from all major operators are signed-up, including Coral, Mansion, Tombola Betway, William Hill and Paddy Power, to boost player engagement and loyalty on mobile as competition looks set to become fiercer than ever.

George Kiley, leading the event agenda, said: “Once again, this summit will provide invaluable insight and networking for all those involved in player loyalty across mobile devices.”