Interactive
UK – William Hill and Ever Adventure partner for new digital offering
By Phil - 10 June 2016
Ever Adventure, the gamified casino operator, has announced a new partnership with William Hill which will see the businesses collaborating to bring the next generation of digital casino to life, implementing new ways to engage casino players and appeal to the wider, more casual casino market.
Ever Adventure and its Slotser casino brand have operated since late 2014, exploring ways in which gamification can create a more entertaining play experience for the recreational casino player. The business has a custom built casino platform as well as a growing number of both in-house built and 3rd party games content.
The partnership will see William Hill and Ever Adventure working together on a collaborative roadmap of new casino product ideas brought to life through slotser.com.
Crispin Neiboer, MD for Online at William Hill said: “We are constantly exploring new ways to appeal to a wider audience in the casino market and we feel that this partnership will help us along this path. This deal plays to both our strengths and we are looking forward to discovering new ways to connect with the casual player”.
Joshua Morris, CEO at Ever Adventure said: “This is a really exciting partnership for Ever Adventure and we firmly believe that our product roadmap in the year ahead will take casino engagement into new territory. In an increasingly mobile casino market, the ability to adapt to evolving consumer habits and to excite customers in new ways, is more important now than ever.
The partnership will soft launch through William Hills Affiliate United platform during the summer of 2016 and accelerate later in the year as the Ever Adventure product roadmap is revealed.
