Supplier News
UK – William Hill signs three year Chelsea deal
By Phil - 8 August 2016
William Hill has signed a three-year deal with Chelsea to become the Premier League club’s new official betting partner.
As well as offering odds through their website and smartphone apps, William Hill will also host a matchday betting service at Stamford Bridge, allowing fans to place bets at the stadium on the day of the game and collect winnings from any one of more than 2,000 shops across the UK – including at Fulham Broadway and on the King’s Road close to the stadium.
William Hill will also have a presence on Chelsea’s pitchside advertising boards and across the club’s digital platforms.
Chelsea FC Managing Director Christian Purslow said: ‘We are very happy to be working alongside William Hill for the next three years. They are one of the most recognised and trusted brands in the betting industry and it’s great to have another blue chip company on our list of partners. We are sure Chelsea fans around the world will be able to benefit from their exciting and exclusive offers.’
William Hill CMO Alex O’Shaughnessy said: “We are delighted to be forming this exciting partnership with Chelsea Football Club. They are one of the most successful and popular clubs in the world, and have built an atmosphere of success both on and off the pitch. We’re excited to start working with the club and engaging with their loyal fans.”
