Interactive

UK – Yggdrasil strikes slots supply deal with Genting

Yggdrasil has secured an agreement to supply its casino slots, including the highly successful Vikings series, to global multi-channel operator Genting.

Genting will benefit from Boost, Yggdrasil’s proprietary suite of in-game promotional tools, providing in-game tournaments and leader boards, configurable cash races, and gamification features proven to increase player retention and engagement.

Both parties anticipate integrating further Yggdrasil products as the stages of the partnership evolve.

Yggdrasil CEO Fredrik Elmqvist said: “As one of the most famous and respected casino brands on the planet, we are thrilled to have reached this agreement with Genting. We look forward to working with them closely to deliver our market-leading games and maximise player enjoyment.”

Genting has operated casinos around the world for more than 50 years. It owns and manages more than 40 premises in the UK, including Crockfords and The Colony Club. GentingCasino.com features more than 300 online slots as well as casino games including blackjack and roulette.

Genting Director of Gaming Product Rob Hoddinott said: “Our focus is on presenting the most exciting and engaging gaming experiences. Yggdrasil’s products have a proven appeal among a broad range of slots players, so they will be a very positive addition to our online casino.”