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US-Atlantic City set for Margaritaville makeover

By - 25 July 2012

The Margaritaville brand is heading to New Jersey where Resorts Casino Hotel is giving Atlantic City visitors their license to chill with an experience unlike any other on the East Coast.

Governor Chris Christie confirmed that Resorts would be permitted to add a Margaritaville complex to the property which will open in May 2013.

The Margaritaville complex at Resorts will completely embrace the lifestyle featuring a casino, restaurant, Five O’clock Somewhere Bar, retail stores, LandShark Bar and Grill, a year-round beach bar complex, and their first ever coffee shop. Additionally, Resorts Boardwalk facade will be re-themed with the Margaritaville brand.

Morris Bailey, owner of Resorts Casino Hotel, said: “The Margaritaville project at Resorts is an amazing step forward for Atlantic City. Our investment coupled with the Jimmy Buffett Margaritaville brand is a huge coup for Atlantic City and I am extremely proud to say it was Resorts and the state of New Jersey that made it happen.”

“This is easily one of the biggest things to happen to Atlantic City since the inception of gaming in 1978,” said Aaron Gomes, executive vice president of operations at Resorts Casino Hotel. “The Margaritaville and Jimmy Buffett brand is one of the most recognizable in the world and without a doubt will become the must-see attraction in Atlantic City.”

“Today’s Margaritaville announcement is another great sign for Atlantic City and another important step forward in our efforts to revitalize Atlantic City as a premier resort and vacation destination,” said Governor Chris Christie. “The success of Atlantic City is critical to both the regional and state economics, which is why we have seen an unprecedented amount of investment and cooperation among all of the casinos, the Casino Reinvestment Development Authority, and my Administration. The continued addition of world-class entertainment, retail and gaming offerings in the city illustrates the commitment of all partners to making this effort succeed. I congratulate both Resorts Casino Hotel and the Jimmy Buffett Margaritaville brand on making this a reality.”

Jimmy Buffett, the musician behind the brand, added: “It is certainly no surprise to me that a huge flock of Parrotheads reside on the Jersey Shore. I am very grateful for the years of support from some of our most die-hard fans in the country. Atlantic City is a historic beach town and I am very happy to be a part of helping it find its place again as a beach vacation destination.”

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