Supplier News
US – bwin.party selects CAMS for customer age and ID
By Phil - 6 September 2013
CAMS has been selected by bwin.party to provide player age verification and identification services in the United States.
This partnership unites Europe’s leading provider of online gaming with America’s preeminent Software-as-a-Service provider for the online gambling industry.
bwin.party has millions of registered customers globally and offers sports betting, poker, casino games, soft and skill games, as well as audio and video streams of top sporting events. bwin.party, as both a responsible and regulated entity, relies on verifying player identity for its day-to-day operation and has thereby chosen the emerging industry leader, CAMS who brings their extensive expertise to help aggregate this complex function. The additional tools provided by CAMS to bwin.party will enhance bwin.party’s already high KYC capabilities.
‘Working with CAMS enables bwin.party to realize a significant reduction in player verification costs” said Guy Duncan, Group Director of Product and Technology for bwin.party. “This level of efficiency and innovation is fast becoming the industry standard. We look forward to developing a long-term relationship with CAMS.”
Using proprietary and industry-leading applications, CAMS provides merchants in the gaming industry with the tools they need to reduce risk, comply with regulation and increase profitability. Merchants leverage CAMS’ expertise in payments connections, Know Your Customer services, geo-location, and fraud management – all through a single integration, thereby saving time, money, and valuable resources.
“This partnership is another significant step in the global advancement of Internet Gambling. CAMS supports the creation of a safe and secure payment environment for casinos, lotteries, regulators, and players and helps meet or exceed regulatory and compliance requirements,” said CAMS Chief Executive Officer, Matthew Katz. “We are excited and honored at the opportunity to assist one of the world’s largest online gaming companies, bwin.party, to help streamline their highly regulated and complex operation with customer age and identification services.”
