Operator News

US – Caesars launches mobile sports betting app in New Jersey

By Phil - 7 September 2018

Caesars Entertainment is now taking mobile sports bets in New Jersey via The Caesars Casino & Sports app which is available through the App Store and on CaesarsCasino.com for Android users.

This move allows anyone in NJ who downloads the app to place bets on their favourite sporting events, including professional football whose season kicks off today. They can also play over 400 casino games including slots, table games, and video poker.

Scientific Games will power the Caesars Casinos & Sports mobile app. Its OpenBet technology provides Caesars’ players with intuitive and sleek solutions, enhancing the sports betting experience through the mobile app and at Bally’s, Wild Wild West and Harrah’s Atlantic City.

“Since New Jersey decided to allow mobile sports betting, we have been working diligently to create the most engaging and fun mobile platform which provides users with the ability to place bets on their favorite sporting events,” said Mark Frissora, CEO and President of Caesars Entertainment. “Players have the opportunity to earn and redeem rewards points through our Total Rewards loyalty program, which they can redeem for memorable experiences inside our world-class resorts. This launch further solidifies our investment into this exciting space.”

The Caesars Casino & Sports app is available through the App Store and on Caesars website for Android users. Caesars’ mobile sports betting offering is integrated with Total Rewards. Wagers can be placed in the app via VISA, MasterCard, Paypal and select other forms of payment.

This launch showcases the power of Scientific Games’ partnership with Caesars, one of the most diversified gaming and entertainment companies. The two companies now have the unmatched ability to provide a full-service offering to bettors that includes the sportsbook platform, player account technology, and highly engaging customer touchpoints across in-venue screen solutions, point of sale terminals and the digital portal. Scientific Games’ OpenBet® technology provides Caesars’ players with intuitive and sleek solutions, enhancing the sports betting experience both in property and online.

Keith O’Loughlin, SVP Sportsbook for SG Digital, said, “We’re thrilled that Caesars mobile sports betting is live in New Jersey, enabling players to bet on their favorite sports teams today. We’re very proud of delivering a quality mobile betting platform, which truly rounds out Caesars’ sportsbook experience, and the speed with which we were able to launch this offering in this exciting new market. We’re also proud of our Caesars partnership and their activation of a turnkey sports betting solution players will enjoy.

Following the Supreme Court’s PASPA ruling and receipt of regulatory approvals, Caesars began taking sports bets at two of its New Jersey properties as well as its two Mississippi properties. As part of its sports betting growth strategy, Caesars plans to introduce retail locations and expand its mobile offerings in additional states when and if it becomes legal and economically attractive for Caesars to do so.