Operator News
US – Florida lottery generates $19.44m in instant games
By Phil - 10 March 2017
Scientific Games has congratulated the Florida Lottery, one of its largest and most successful instant game customers in the world, on its historic, record-breaking week of instant game retail sales resulting in more than $19.44m in transfers to the State of Florida.
More than 99 per cent of the Lottery’s total retail sales of $105.2m for the week ended March 5, 2017 came from instant game products created by Scientific Games.
Since 1997, Scientific Games has partnered with the Florida Lottery through the company’s Cooperative Services Program (CSP) which provides instant game design, programming, manufacturing, inside sales, marketing, warehousing, distribution and retail services. The company’s CSP facility in Orlando helps service the Lottery’s more than 13,000 retailers throughout the state.
Fiscal year 2015 to16 marked the Florida Lottery’s fifth consecutive year of record sales, and its 15th consecutive year of exceeding $1bn in annual transfers to the state. The Lottery’s instant game sales have grown more than a 77.6 per cent in the last five years.
Tom Delacenserie, Secretary of the Florida Lottery, said: “The popularity of our instant games with Floridians is just phenomenal. We are tracking for another year of unprecedented sales and transfers to the state’s Educational Enhancement Trust Fund because of the collaboration between our teams and Scientific Games’ teams in managing our instant game portfolio.”
Most recently, the Lottery worked with Scientific Games to create a new $25 game, $10,000,000 World Class Cash, that launched during the record-breaking week and represented 16.5 percent of total retail sales. Also during the record week, the Company’s Gold Rush family of instant games at the $1, $2, $5, $10 and $20 price points represented 33.4 percent of total retail sales. Twenty-five different instant games created by Scientific Games each had over $1m in retail sales during the record-breaking week.
John Schulz, Senior Vice President of Instant Products for Scientific Games, said: “Tom Delacenserie has applied his strong consumer products background to Scientific Games’ global best practices when it comes to managing the Florida Lottery’s instant games. He truly understands how the Lottery’s instant games should be marketed through a total category management approach, beginning with game launch through the player’s retail experience. We congratulate the Florida Lottery on yet another record-breaking week of returns to education in Florida.”
More than 20 lotteries globally partner with Scientific Games for CSP services. Scientific Games provides games, technology and services to more than 150 lotteries worldwide, including nearly every North American lottery.
