Interactive
US – GAN launches Lady Luck social casino for Isle of Capri
By Phil - 18 August 2016
GAN has launched Lady Luck, a social casino for a newly-formed interactive division of Isle of Capri Casinos, developed on GAN’s proprietary Simulated Gaming platform designed specifically for US land-based casino operators.
Later in the year, Isle of Capri expects to launch GAN’s casual skill-based mobile gaming application ‘Lady Luck Solitaire’, designed to support user acquisition marketing of the Lady Luck® social casino.
Isle of Capri is the owner and operator of 14 casino properties across the United States. The LadyLuck.com responsive web application and counterpart native mobile apps for Apple and Android devices were custom-developed by GAN over a multi-month period in H1 2016 in order to meet the requirements of a major multi-property US casino operator and deliver a unique and differentiated product experience to serve the specific needs of their existing casino patrons as well as the broader social casino market.
Dermot Smurfit, CEO of GAN commented:“GAN has been working with Isle of Capri to bring their iconic Lady Luck brand to life online as a global contemporary lifestyle brand build around GAN’s compelling Simulated Gaming experience and supported by Isle of Capri’s multi-State network of casino properties. This evolved product offering is built on the bedrock of GAN’s proven real money Internet gaming platform and represents a state-of-the-art differentiated product experience designed to appeal to the global social casino market as well as serving the highly specific needs of our client’s audience of existing US casino patrons.”
Eric Hausler, CEO of Isle of Capri Casinos, added: “The growing social casino market represents an opportunity for Isle of Capri to bring its unique Lady Luck lifestyle brand online. We undertook due diligence on potential vendors and GAN’s specialized B2B focus with their ability to deliver a social casino product experience has enabled Isle of Capri to build an internet gaming business online which we believe will enhance our player loyalty and broaden the demographic appeal of our Lady Luck brand.”
GAN’s Simulated Gaming delivers to Isle of Capri a highly relevant Internet gaming-as-entertainment experience reflective of the authentic casino gaming experience and designed to increase Lady Luck brand awareness and increase patron visitation on-property.
Simulated Gaming is an innovative Internet gaming service designed by GAN specifically for land-based US casinos, offering a gaming-as-entertainment experience across web, mobile and VR together offering over 200 casino slot and table games, including poker, backgammon, gin rummy, poker dice and blackjack tournaments.
