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US – GAN launches simulated gaming with San Manuel

By - 23 November 2015

GAN has launched a Simulated Gaming online experience for San Manuel Digital available now via www.SanManuel.com or directly at https://play.sanmanuel.com.

The company previously announced the partnership with San Manuel Digital in August 2015.

San Manuel Digital is the wholly owned interactive business unit of the San Manuel Band of Mission Indians, who also operate one of California’s largest land based tribal government gaming businesses in the San Manuel Indian Bingo and Casino located outside of Los Angeles in Highland, California.

Successful public beta testing among San Manuel patrons commenced in October 2015 and proved the demand for Simulated Gaming in the Californian regional US market.

This is the first major West Coast land-based casino client of the company’s enterprise-level Simulated Gaming designed specifically for land-based casino operators in the United States and the second major tribal US casino operator to adopt the Simulated Gaming solution from GAN.

Integrated with the San Manuel Indian Bingo and Casino property loyalty program its relies upon the company’s unique patented iBridge Framework technology for issuing reward points credited consequent to certain online activities.

Dermot Smurfit, CEO of GAN commented: “We’re privileged to bring San Manuel’s major brand online nationwide in the United States and early indicators suggest strong demand from San Manuel’s casino patrons for a Simulated Gaming experience online designed to support the real money gaming experience on-property.”

Matthew Cullen, CEO of San Manuel Digital commented: “GAN professionally delivered the Simulated Gaming solution, complete with an integration into the property’s casino management system enabling their iBridge Framework functionality to drive on-property visitation by online patrons. The early beta test results have reinforced our decision to move online in partnership with GAN who have opened the door to San Manuel engaging with new patrons across California and new online-only players both nationwide and Internationally.”

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