Interactive
US – GAN Partners with Oneida Indian Nation
By Phil - 12 September 2016
GAN has partnered with one of the longest-standing Native American casino operators in America to launch GAN’s proprietary enterprise-grade social gaming solution: Simulated Gaming.
Turning Stone Resort Casino is a major destination for residents of central New York State and has been operational since 1993. This 23-year old casino is owned and operated by the Oneida Nation headquartered in Verona, New York. This partnership was previously announced by GAN on June 20, 2016 without disclosing the identity of the client.
Following an extensive diligence process, GAN was selected for their deep capabilities in providing both real money and social gaming experiences from a singular technology platform together with the ability to deliver a custom-designed website/App wholly integrated into their on-property loyalty program and Konami Gaming’s SYNKROS casino management system.
The Client is the second US client in the populous State of New York and the fourth major Native America US client secured to date. GAN will bring to their highly engaged patrons the Simulated Gaming experience in early 2017 integrated into the on-property rewards program operated by the Client in reliance upon the Konami Gaming SYNKROS casino management system. This will be the first Simulated Gaming deployment integrated with Konami Gaming’s SYNKROS casino management system.
Simulated Gaming delivers a host of entertainment and marketing communication tools, enabling the Client to engage their loyalty base and new players with unprecedented levels of efficiency and at reduced costs from traditional media engagement.
Dermot Smurfit, CEO of GAN commented: “We are truly privileged to bring online the Oneida Indian Nation’s Turning Stone Resort Casino, one of the longest-standing Native American casinos in the North Eastern United States. We expect to greatly strengthen Turning Stone’s patron relationships in an increasingly competitive regional market. Placing Turning Stone’s highly-regarded loyalty program at the heart of the consumer proposition will likely result in high levels of online engagement from an audience of casino patrons who are already highly promiscuous online with competing social casinos.”
