Supplier News
US – GAN to deliver sports betting for Parx Casino
By Phil - 31 July 2018
GAN has signed a contract with Parx Casino to offer Sports betting in both the retail and online channels in the Commonwealth of Pennsylvania.
Parx Casino’s nominated third party sports betting application software provider will now be integrated by GAN with launch expected in H2 2018.
GAN will participate in the incremental sports betting revenues generated both in the retail channel (i.e. on-property within the casino) and in the online channel.
Pennsylvanian regulated Retail Sports betting is forecast to generate in excess of $100m in gross win in the first 12 months and Internet Sports betting is forecast to generate a further $189m in the same period, in addition to the Pennsylvanian regulated Internet Gaming market forecast to generate $200m in gross gaming revenue online during the first twelve months of operation.
Parx owns and operates the #1 land-based casino property in Pennsylvania located a short distance from Philadelphia, Pennsylvania’s largest City. In the most recent fiscal year ended June 30, 2018 Parx Casino generated $570m from slot machines and table games on-property representing a 18% share of the Pennsylvania’s $3.2bn gaming market.
GAN’s US-patented technology will enable Parx Casino patrons enrolled in the on-property loyalty program, to sign up online and instantly link their reward cards to their online account permitting those guests to trade in their reward points earned from on-property gaming for cash online and/or to earn rewards points from Internet gaming and/or sports betting, to be subsequently redeemed on-property.
Jeff Berman, Chief Commercial Officer of GAN, said: “Following the execution of this extension and amendment, GAN now offers clients a Platform equipped with multiple options for integrated Sports betting to be launched seamlessly alongside GAN’s market-leading Internet casino product. We welcome the opportunity to deliver Sports betting in the retail channel, as well as online, through GAN’s unique Platform containing patented technology.”
John Dixon, CTO of Greenwood Gaming & Entertainment, said: “GAN has ably demonstrated it abilities with both its overall Platform and its integration capability for existing major clients. By leveraging GAN’s Platform, Parx Casino will have the opportunity to launch retail and online Regulated Sports betting together with online Gaming in Pennsylvania later this year, subject to the regulatory approval of the PGCB.”
