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US – Hard Rock presents case for Wisconsin casino

By - 11 October 2013

Hard Rock International, owner of one of the world’s most iconic and recognised brands, is teaming up with the Menominee Indian Tribe of Wisconsin to develop, brand and manage their proposed regional entertainment destination located in Kenosha, Wisconsin.

The proposed project would be developed in conjunction with the Osceola Group out of Naples, Fla., and designed to draw visitors from throughout the region. The project is expected to create more than 5,000 direct and indirect jobs in addition to generating significant economic benefits for the state of Wisconsin, including an estimated $600m total in projected payments to the state over the course of the pre-approved compact with the state.

Jim Allen, chairman of Hard Rock International, said: “Hard Rock International is thrilled to collaborate with the Menominee Tribe to create a true regional entertainment destination, which will become an important economic engine for the Menominee and Wisconsin. We look forward to lending our global recognition, strong financial capabilities and proven experience to this project.”

“Hard Rock is an internationally recognised, value-added brand known for high quality offerings and world-class entertainment by people across the globe,” said Craig Corn, chairman of the Menominee Tribe. “Bringing Hard Rock to Wisconsin and adding them to our team greatly elevates the excitement around this project and will make it even more attractive and successful as an entertainment destination, particularly to people visiting from Illinois and beyond.”

In addition to creating thousands of jobs and providing millions of dollars in new annual revenue for the state, the proposed facility is projected to generate more than $19m annually for the City of Kenosha, Kenosha County and local schools. The new facility would include a mix of gaming and non-gaming amenities unique to the region with a focus on providing an unparalleled entertainment experience to its guests.  If approved, the project will also mean financial stability for one of the state’s poorest tribes and guarantees a “local-first” hiring policy and vendor program to ensure the region’s residents and businesses benefit directly from the project.

Internationally recognised as a world-class entertainment and lifestyle brand, Hard Rock Hotels & Casinos offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock’s current Hotel and  Casino portfolio is located in the world’s most desirable resort destinations, as well as urban gateway cities. The dynamic properties cater to the evolving and distinctive needs of today’s cosmopolitan, modern travellers, who seek a reprieve from traditional, predictable accommodations, whether for business or leisure travel, and who connect with the authentic and powerful Hard Rock vibe.

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