Operator News
US – Las Vegas unveils new sign at gateway to Downtown
By Phil - 13 August 2018
Las Vegas has a new gateway sign to inform visitors that they’re crossing over into the downtown area.
Located just north of the Stratosphere at the opposite end of the Strip to the famous Welcome to Fabulous Las Vegas sign, the new sign is made up of two 26-foot-tall showgirls, standing above the words ‘City of Las Vegas’ in a design that the city had adopted and then dropped for its official branding. Costing $400,000 sign, it was designed by Young Electric Sign Company (YESCO). The 12 ft tall script is a colour-changing LED sign with a collection of casino-related objects in front of it including a roulette wheel, casino chips and dice.
Las Vegas Mayor Carolyn Goodman said: “This really is a tribute to the history of Las Vegas. It’s a fun-filled sign. It’s light and it’s airy. The seal is really about serious, professional business. Showgirls are part of our history and our culture. They’re a brand that’s better than Coca Cola. It’s a brand that’s better than Google. It’s the brand of Las Vegas. We know they’re going to be great photo ops. Hopefully people will just love it.”
The Stratosphere will offer free parking to the west of the sign, just south of The Stratosphere in about a month’s time.
