Supplier News
US – MGM Detroit to install IGT’s Cardless Connect
By Phil - 5 October 2016
MGM Resorts has confirmed it will install IGT’s Cardless Connect technology to provide players with exciting new loyalty card and transaction capabilities through mobile devices.
The initial deployment is targeted for MGM Grand Detroit in Q4 of 2016.
Cardless Connect is an integrated technology that can be embedded into a casino mobile app to enable players to use their smart phones in lieu of the physical casino loyalty card. Instead of inserting a card into a card reader, players simply tap their smart phones on the electronic game machine to begin play. The technology also enables cashless gaming and transfers between a player’s digital wallet and electronic gaming machines.
“IGT Cardless Connect technology provides a breakthrough in our ability to connect with our guests. By enabling our carded players to use a smart phone to connect to a game, we’re enhancing entertainment and convenience while ensuring that players don’t have to carry or use a loyalty card to benefit from all that M life has to offer,” said Lili Tomovich, MGM Resorts Chief Experience Officer. “We look forward to the test rollout of Cardless Connect technology at MGM Grand Detroit this year.”
“IGT and MGM Resorts are at the forefront of casino innovation with the implementation of Cardless Connect technology,” said Sina Miri, IGT Vice President Casino Systems. “By offering players the simplicity of tapping a phone on a slot machine to begin play or transfer funds, Cardless Connect technology elevates casino applications to a new level of ecommerce potential, convenience and functionality that is consistent with mobile applications from some of today’s strongest consumer brands.”
Compatible with iOS and Android, Cardless Connect technology is developed to engage a wide player base, including the important younger demographic. For operators, the solution can help further solidify relationships with players while enriching the value of the property’s brand and mobile application.
