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US – Parx Casino selects GameAccount for Simulated Gaming website

By - 25 July 2014

GameAccount Network has been selected by Parx Casino to launch a Simulated Gaming online experience for new customers and existing patrons.

Parx Casino is owned by Greenwood Racing and comprises a major thoroughbred racetrack & casino property in Bensalem, Pennsylvania. Parx is the market leader in Pennsylvania with a 30 per cent share of the five-property eastern Pennsylvania casino market. It is expected that GameAccount Network and Parx Casino will launch a Simulated Gaming website in the fourth quarter of 2014 subject to customary approvals.

Parx Casino is the leading casino property in Pennsylvania with a 30 per cent share of the five-property eastern Pennsylvania casino market. The partnership is further validation of the GameAccount model of launching Simulated Gaming ahead of regulation of real-money gaming in select US states.
Simulated Gaming is the innovative Internet gaming service designed by GameAccount Network specifically for land-based US casinos to launch in advance of prospective real-money internet gaming regulation. Simulated Gaming™ offers a gaming-as-entertainment consumer website enabled with unique monetization features and a compelling portfolio of over 100 casino slot, table and skill-based games including poker, backgammon, gin rummy, poker dice and blackjack tournaments.

The Pennsylvania legislature has engaged in discussions about Internet gaming and proposed legislation that would authorize Internet gaming has been introduced.

GameSTACK Internet Gaming System will be deployed on-property at Parx for Simulated Gaming enabling an immediate upgrade to real-money Internet gaming upon passage of the required legislation.
Parx’ patrons will be able to use their rewards cards to engage online playing recognisable US Class III casino slots translated online by GameAccount Network.

Simulated Gaming enables land-based US casinos to tap into the Social Casino market worth an estimated $1bn per annum in the US in 2013.

Dermot Smurfit, CEO of GameAccount Network commented: “2014 saw the launch of Simulated Gaming in the United States and Parx’ selection of our unique Internet gaming service is further validation of the monetisation model, the underlying strength of our regulation-ready Internet Gaming System, the promotional capabilities of our back office and relevant appeal of our widening gaming portfolio. We are delighted to have been chosen as the iGaming platform provider by one of the leading Management Teams in the United States’ casino Industry.”

“We continue to deliver on the objectives set out at the time of our listing in November 2013 and partner with leading US casino brands to bring an iGaming experience to US consumers. Whether through Simulated Gaming or through regulated real-money gaming, we continue to expand our portfolio of games, grow our customer base and are confident in the prospects for our business.”

John Dixon, CTO of Greenwood Entertainment & Racing, Inc commented: “GameAccount has demonstrated its Regulated Gaming capability in New Jersey and the merits of Simulated Gaming when integrated with a casino management system. By deploying their system on-property Parx Casino will have the opportunity to launch Simulated Gaming nationwide before year’s end and be well prepared in the event regulation of real money Internet gaming emerges in the State of Pennsylvania.”

GameAccount Network launched Simulated Gaming in January 2014. It has been proven to monetize Internet traffic to existing websites operated by land-based US casinos with more than 10 per cent of players spending on average three times more than players of Social Casino applications operated on Facebook.com. Simulated Gaming enables land-based US casinos to tap into the Social Casino market worth an estimated $1bn per annum in the United States in 2013, increases property visitation among existing patrons and drives acquisition of new patrons.

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