Supplier News
US – Record results for Sky Racing World
By Phil - 15 July 2016
Sky Racing World, a Louisville, Kentucky-based distributor of international horse-racing content to the Americas and subsidiary of leading Australian wagering operator Tabcorp, has announced unprecedented results for its fiscal year 2016, ending June 30, 2016.
The exclusive supplier of Australasian racing content to the North American market has most notably expanded its offering over the last 12 months to include both South African and Argentinian races, in addition to its longstanding Australian and New Zealand coverage.
Sky Racing World saw particular success with its core product, Australian racing, and reported a $215 million turnover, which is a 13 per cent increase on its 2015 fiscal year. Sky Racing World’s Australian offerings totaled over 7,800 meetings this year, which is consistent with last year. Notable events included the Sydney Racing Carnival, where the brand saw its strongest turnover day and generated $1.4m on April 1, 2016, the second day of The Championships.
The financial results can be partly attributed to the quality of this year’s Australian racing season and the wagering benefits associated with an average race field size of 11. North American players took advantage of the strong dividends paid out though their wagering platforms and enjoyed the sensational racing entertainment available.
“We are extremely pleased about the growth we’ve experience this year,” said David Haslett, President and CEO of Sky Racing World. “The American market has a growing appetite for high-quality international racing entertainment and we are certain this interest will grow throughout the next fiscal year with our extended offering of Australasian racing content.”
Sky Racing World’s New Zealand racing products also generated significant results with a 42% year-over-year increase on its 2015 performance. In addition over the last year, the company also began offering South African racing 365 days per year, which generated a strong turnover performance, peaking at the recent Durban July meeting.
“This year was a very successful one for both our New Zealand and South African Racing products,” said Haslett. “These two markets showed substantial growth and we look forward to further pursuing these opportunities throughout the upcoming financial year.”
Most notable for the digital market, Sky Racing World’s advance deposit wagering (ADWs) partnerships, including the likes of TVG, BetAmerica, TwinSpires, Xpressbet, HPiBet, MyWinners, and NYRA Rewards, saw a year-on-year growth in turnover of 17.8 per cent, according to the ADWs’ data.
