SBTech has signed an agreement with US land-based casino operator Resorts Casino Hotel (Resorts) to provide its sportsbook solution across on-property, online and mobile channels in New Jersey, subject to the appropriate regulatory approvals.
This marks SBTech’s second major US partnership, following on the heels of SBTech’s recent multi-jurisdictional partnership with Churchill Downs Incorporated. Both partnerships will leverage the SBTech platform for their full omni-channel offering across all channels, with a focus on the on-property solution to provide a land-based solution for the future, leveraging the experience and vision that the partnership has to offer.
Among the factors that led to the Resorts selection of SBTech were the US focus of SBTech’s proprietary market-leading sportsbook, coupled with the company’s proven track record of rapid deployment in newly regulated markets. Recently, SBTech’s leading in-play offering was once again recognised at the annual EGR B2B awards where it won the “In-Play Betting Software” prize for the third year running. SBTech’s range of mobile-first product features, including its patent-pending Pulse Bet as well as YourBet, were also key factors in Resorts selection of SBTech among many contenders.
The partnership will also see Resorts fully outsource its risk management and trading to SBTech. Proprietary trading operations will enable SBTech to implement a bespoke risk management strategy, allowing Resorts to achieve genuine differentiation in a crowded field and be in full control of their liabilities and not be influenced by a wider pool-based risk management.
Commenting on the deal, Richard Carter, CEO of SBTech stated “Our strategic partnership with Resorts represents the next stage of our long-planned penetration of the US market. SBTech’s renowned commitment to delivering leading-edge solutions across all channels and intelligent responsible gaming infrastructure will help us develop a sports betting offering that will benefit our partners and promote best practice and the strongest levels of consumer protection.”
Mark Giannantonio, President & CEO of Resorts Casino Hotel, added: “After conducting a comprehensive selection process to find the right sports betting supplier, we feel that SBTech offers the right combination of deep regulatory expertise in the world’s most dynamic and demanding markets and the scalability to support our ambitious multi-vertical plans.”