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US – Scientific to deliver Winds of change

By - 4 May 2016

Angel of the Winds Casino & Hotel, owned and operated by the Stillaguamish Tribe, has selected Scientific Games to provide a broad spectrum of casino-management systems solutions for its casino resort in Arlington, Washington, replacing a competitor’s systems technology currently installed at Angel of the Winds.

Travis O’Neil, General Manager of the Angel of Winds Casino & Hotel, said:”We did our due diligence, and after 10 months of research it was apparent why Scientific Games is an industry leader; no other company can provide integrated solutions of this breadth and depth. We are especially excited about using iVIEW DM and Elite Bonusing Suite applications to increase carded play, new player’s club registrations, and most of all, add excitement across our casino floor. It was clear to us that these products separated Scientific Games’ systems solutions well above the other options in the marketplace.”

In addition to the broad array of systems applications, Angel of the Winds Casino & Hotel has added an additional 88 Scientific Games slot machines to its casino floor. The casino resort selected a mix of the company’s ALPHA 2 Pro Series Wave and ALPHA 2 Pro Series V27/27 slot platforms, as well as a portfolio of high-performing game content including Dragon Rising,Precious Jade, and Lucky Tree.

Scientific Games Group Chief Executive of Gaming Derik Mooberry added: “Our extensive, integrated systems solutions will deliver a single view of the player, centralized management, and offer exciting new ways to attract, reward, and engage players while streamlining operations at Angel of the Winds Casino. At the same time, the casino resort has added some of our newest high-performing games and innovative game platforms that are designed to drive revenue and add excitement to their casino floor. We are truly honored by Angel of the Winds’ confidence in Scientific Games.”

The casino resort is installing nearly the entire Bally Systems suite to realize operating efficiencies and drive incremental revenue, including the SDS slot-monitoring system which provides crucial data in real-time. SDS fully integrates with other systems, including the CMP player-tracking system.

Angel of the Winds Casino & Hotel is installing Scientific Games’ iVIEW DM on-device messaging technology on each of its 1,127 gaming machines. The backward-compatible iVIEW DM solution enables gaming operators to present content, such as player account information, bonusing, promotional offers, directed marketing messages, drink ordering, and employee functions right on the main game screen or top screen – for touchscreen player’s club access, marketing, and bonusing at the point of play.

Scientific Games’ iVIEW technology is also the player user interface for the Elite Bonusing Suite, featuring 12 interactive applications that add dramatic levels of excitement on the casino floor through second-chance promotions and games, virtual-racing events, tournaments, flex rewards, and much more.

The Servizio Mobile Service Solutions suite of intelligent applications that send critical messages to employees about the casino floor.

The TableView table-management solution allows casino pit staff to enter and update player ratings digitally, replacing the manual ratings process and enabling casinos to reward table players as they do slot players.

Business Intelligence uses powerful visualization, reporting, campaign management, and predictive analytics to help casinos analyze the extensive data gathered from their business systems, providing actionable and analytically based business insights.
CoolSign is a media-management and marketing solution, which manages a casino’s digital media enterprise from a central location.

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