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US – The Downs joins Bally’s Elite in Albuquerque

By - 6 August 2013

Bally Technologies has installed its iVIEW Display Manager and Elite Bonusing Suite at The Downs at Albuquerque  in New Mexico.

“Bally’s amazing iVIEW DM with EBS will help us continue to be a leader in casino entertainment,” said The Downs at Albuquerque Chief Operating Officer Scott Eldredge. “Our players will be thrilled to experience these new tools on our casino floor. Our mission is always to provide a top-notch entertainment experience, and providing players with additional ways to win and exciting floor-wide bonusing events certainly help us continue to meet that goal.”

iVIEW DM is backward compatible on most gaming devices with a touch-screen display and provides a way for casino operators to present self-service player-account access, marketing messages, and secondary bonus games on the main game screen – without interrupting play, drawing crowds of thousands, and creating frenzied excitement across the casino.

The casino operator will use EBS to add excitement across their iVIEW network using player-centric, real-time interactive promotions such as Virtual Racing, U-Spin Bonusing, and DM Tournaments.

EBS, when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards − all without interrupting play on the base game.

These interactive solutions enable players to spin wheels, select and root for their favourite contest-driven car or horse, get instant rewards on their birthday, and participate in instant floor-wide slot tournaments. EBS applications have been proven to increase coin-in, carded play, new card signups, and time on device at  casinos across North America.

The Downs at Albuquerque has also added Bally’s innovative SDS slot-management system and CMP player-tracking systems. The casino will utilise Bally’s Cool Sign media-management solution and install the state-of-the-art Promotional Kiosk application across the gaming floor.

“We couldn’t be happier to be working with The Downs at Albuquerque,” said Bally Technologies’ Vice President of Systems Sales Tom Reilly. “These tools will provide The Downs with a great return-on-investment, while giving their loyal players a fun gaming experience that will keep them coming back to the casino.”

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