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US-TransAct delighted with Red Wind feedback

By - 25 May 2012

With the installation of the EpiCentral Print System in early February on all 975 of its slot machines, Red Wind Casino in Olympia, Washington has seen significant increases in new player enrolment, visits per player and overall player spend.

Since launching its EpiCentral-powered Windfall promotional campaign in February, Red Wind has seen a roughly 30 per cent increase in new player enrolment in their player loyalty club, as well as an increase in number of visits per player, with top-tier player visits in particular increasing by over 10 per cent.

Quinton Boshoff, General Manager of Nisqually Red Wind Casino, said: “We are extremely pleased at the impact EpiCentral and our Windfall campaign have had on our results. TransAct’s team has worked well with our staff to ensure that we were able to achieve these results and we look forward to continued success with the new promotions we have planned. We believe we have only scratched the surface of what can be done with this system.”

In addition, Red Wind has also seen an increase in overall player spend with a nearly 25 per cent increase in the number of club registered players who are qualifying for their highest rated tiers and an over 10 per cent increase in the number of guests who are earning club rewards through their increased play. In addition, Red Wind has seen their average daily theoretical win for their top tier players increase by nearly five per cent since going live with EpiCentral.

Bart Shuldman, Chairman and Chief Executive Officer of TransAct Technologies, added: “We are very happy to see our partners at Nisqually Red Wind achieving these types of results with our new EpiCentral Print System. We look forward to working with other casinos in the coming months to accomplish similar results for their properties.”

The new EpiCentral Print System — connected directly to TransAct’s ServerPort device inside the slot machine — is an easy-to-use, cost-efficient software system that enables casinos to internally develop marketing programs and promotional coupons to be distributed to customers on a real-time basis at a slot machine. Additionally, the system works with all existing slot systems and games as it is separate and distinct from the slot system itself. With this, casinos will be able to use the Epicentral Print System to connect to all existing slot machines, regardless of the game’s manufacturer, to drive increased revenue and enhance their customers’ experience.

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