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US – Westgate Las Vegas upgrades iconic sign

By - 10 January 2018

The world’s largest free-standing outdoor sign has received a major digital upgrade.

In partnership with New Tradition, Westgate Resorts has announced the completion of the digital upgrade for its iconic Westgate Las Vegas Resort & Casino sign, standing 28-stories tall near the corner of Paradise Rd. and Elvis Presley Boulevard. The updated sign’s state-of-the-art LED video displays cover a combined 15,000 square feet, with 16mm LED display areas of nearly 5,600,000 pixels that is larger than the Dallas Cowboys’ famous stadium video displays.

“This one-of-a-kind kind sign offers unparalleled visibility to pedestrian, vehicular traffic and convention goers that take the monorail,” said Evan Richheimer, CEO of New Tradition. “We’re excited to offer brands a dynamic and spectacular placement outside the front door of the number one Convention Center in the world.”

Sitting aside the largest and most-trafficked convention center in the world, the Las Vegas Convention Center (LVCC), and timed to launch with the one of the city’s preeminent events, the Consumer Electronics Show (CES), these displays are set to shock and awe convention attendees and brand marketers alike.

“Westgate Las Vegas Resort & Casino is now home to one of the largest outdoor LED signs in the world, along with our 267-foot indoor 4K LED screen in the world-famous Westgate Superbook,” said David Siegel, Founder & CEO of Westgate Resorts. “Visitors to this great city will be able to see our new Iconic Digital sign as they land at McCarran International Airport, more than three and a half miles away.”

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