Operator News
US – William Hill to provide sports betting for SLS
By Phil - 2 September 2013
SLS Las Vegas Hotel and Casino, which will open on the Strip in the autumn of 2014, is teaming up with William Hill to launch a sports book experience featuring groundbreaking wagering technologies designed to provide guests with an unrivaled sports betting offering.
As The property is the first new casino development on the Strip in more than three years.
Rob Oseland, President of SLS Las Vegas Hotel & Casino, said: “sbe and the SLS brand are rooted in a commitment to innovation throughout every layer of our business and William Hill shares that commitment as well. Together we’ll create a sports wagering experience that’s best in class for the market and takes the traditional sports book model to a whole new level.”
“We are delighted to be partnering with sbe as they create a new Strip experience with SLS Las Vegas,” said Joe Asher, CEO of William Hill US. “As we move toward opening next year, we look forward to working with them to create a world class sports book environment.”
The sports book partnership means SLS Las Vegas guests will have access to innovative wagering technology, including William Hill’s market-leading mobile betting platform available on iPhone, iPad and Android devices. Additionally, the sports book will feature an expansive HD video wall for viewing of sporting events and betting odds, as well as fully automated InPlay wagering on many events.
The sports book at SLS Las Vegas will be situated within a property that offers a collection of award-winning brands, including The Bazaar by Jose Andres, Katusya by Starck, Umami Burger, The Sayers Club and 800 Degrees, as well as a number of new culinary and nightlife brands, and iconic fashion retailer Fred Segal.
