Interactive
US – Zynga to get social with Willy Wonka
By Phil - 25 August 2015
Social game developer Zynga has entered into a multi-year agreement with Warner Bros. Interactive Entertainment to license the iconic brand, Willy Wonka and the Chocolate Factory, for its Social Casino games.
As a first step, Zynga will bring the brand to life with a Willy Wonka and the Chocolate Factory-themed social slots game, slated to launch worldwide across mobile and web in 2016.
“We are incredibly excited to deliver our social slots players and Willy Wonka and the Chocolate Factory fans around the world a unique, free-to-play way to engage with one of their favorite brands,” said Joe Kaminkow, Chief Game Designer for Zynga’s social slots. “Willy Wonka and the Chocolate Factory is a brand that is adored by generations of consumers and its fantastical and playful nature makes it a perfect fit for the world of slots. Our team looks forward to delighting slots fans in 2016 with a fun, authentic social slots experience that embodies the imaginative world of Wonka and makes players feel like they’ve won the Golden Ticket.”
Zynga’s Willy Wonka and the Chocolate Factory slots game will marry the whimsical world of Wonka with classic social slots gameplay to create an authentic entertainment experience for consumers. The game is being developed by the team behind Zynga’s Hit It Rich! Slots and Wizard of Oz Slots, both of which are currently Top 10 Grossing Casino games on the Apple App Store. Hit It Rich! Slots, available for free download on the App Store for iPhone, iPad and iPod touch, Google Play, Amazon Kindle Fire HD and Facebook, delivers players new ways to play with a multi-media social slots experience featuring more than 25 of their favorite entertainment brands.
Zynga’s Wizard of Oz Slots, available on the App Store for iPhone, iPad and iPod touch, Google Play and the Amazon App Store for Kindle devices, lets players tag along with Dorothy and friends as they travel through the Emerald City in an arcade-style social slots game that encourages progress and competition, while layering in classic movie moments. Zynga’s Wizard of Oz Slots and Hit It Rich! Slots are the only place brands like The Wizard of Oz are available in themed social slots games outside of the slots that are available in real casinos.
