Interblock set to Amuse at G2E Las Vegas
Interblock, a global leader in luxury gaming products, will unveil its boldest innovations to date at the Global Gaming Expo (G2E), October 7 to 9 at the Venetian Expo in Las Vegas. Inside booth #1239, attendees will discover world premieres, refreshed titles, and advanced solutions spanning AMUSE, slots, and electronic table games (ETGs).
Headlining Interblock’s booth is AMUSE, a groundbreaking category of gaming developed for players of legal age that introduces a new style of play, expands casino audiences, and delivers experiences unlike anything else on the floor. Historically, casinos have been divided into three segments: slots, table games, and ETGs — a category Interblock helped elevate. AMUSE establishes a fourth segment focused entirely on amusement-style titles powered by RNG wagering. Designed to engage a broader player base, AMUSE delivers greater entertainment value, creates incremental revenue opportunities, and offers an immersive, player-centric experience.
More than a dozen AMUSE titles will premiere at G2E 2025, including Free Fall Roulette, a dynamic spin on an iconic game, blending a pinball-style ball drop with multiple configurations that intensify suspense and variety. Neon-lit design turns every round into a high-visibility event.
Bingo is a timeless classic reimagined with a single RNG powering multiple play styles. Its striking sphere and energetic presentation elevate bingo into a floor-wide attraction.
Marble Run is a gravity-driven title where momentum and chance collide to create suspense-filled outcomes. With sleek design, rapid gameplay, and award-winning recognition, it is one of the most anticipated debuts.
Dragon Roulette is a reinvention of roulette featuring multi-ball excitement, dragon-themed bonus rounds, and a glowing wheel. Jackpot mechanics and theatrical effects redefine the standard gameplay.
At last year’s show, the debut of AMUSE earned standout recognition. Three titles were named ‘Most Innovative Technology’ among more than 400 exhibitors in the Eilers-Fantini G2E Vendor Survey, with Marble Run securing nearly four times the votes of the next closest product. With its new lineup, Interblock is poised to capture industry attention once again in 2025.
Enabled by its acquisition of Zuum Limited, Interblock introduces a full-scale slots portfolio — diversifying entertainment options and broadening its global reach. A dedicated booth section will highlight the company’s expansion into this category.
Among the slot titles featured at G2E 2025 are Dra Dra Dragon – fast-paced slot action with vertical visuals, enhanced prizes, bigger bonuses, and extended play designed to sustain player energy.
Aztec Riches will also be on show with a classic theme modernized for the North American market, combining contemporary design with rewarding jackpot mechanics.
The addition of slots completes Interblock’s presence across every major segment of the casino floor, reinforcing its leadership in ETGs. Interblock has been recognized as the top ETG supplier in North America every year since the Eilers-Fantini G2E Vendor Survey’s inception and has earned Top ETG Supplier honors at the EKG Slot Awards for seven consecutive years.
Interblock continues to set new benchmarks in electronic table games through four distinct portfolios — Stadium, Smart Pit, Standalones, and Universal Cabinets — each designed to deliver authentic gameplay and measurable value for operators.
This leadership will be on full display at G2E 2025 through the company’s elevated ETG portfolios:
The stadium section will showcase Big Dice alongside Live Blackjack, connected to the Smart Pit with Live Roulette, Live Blackjack, and Live Craps. Powered by chip-less technology, these games combine the authenticity of live tables — real dealers and equipment — with flawless accuracy and verified results. Split-screen wagering functionality enables up to four titles to be played simultaneously across live, automated, and video formats.
Standalones will feature Roll to Win Craps with community-style play and a fully LED surface; Roulette Xplosion with 3D projection effects; and Shoot to Win Craps with a Crapless Craps variation — a welcoming take on the classic dice game where every roll remains in play with no losing on the come-out roll. Zuum products such as Grand Crystal Roulette II and a multigame cabinet provide high-quality ETG options at accessible entry points.
Universal Cabinets offer Craps, Crapless Craps, Easy Craps, Golden Ball Roulette, and Blackjack X2, which enables two independent hands on one screen. Paired with the award-winning Luv Seat, this portfolio enhances comfort and engagement, powered by Interblock’s proprietary Immersion Technology for vivid LED effects.
Together, these innovations underscore Interblock’s unmatched expertise in ETGs and its role in shaping the future of table gameplay.
Beyond the booth, Interblock’s Global CEO John Connelly will deliver a session in the G2E Education Series titled “Game Settings for Success: Proven Ways to Boost Machine Profit with Manufacturer Options.” The presentation will take place Tuesday, October 7, from 3:10–4:00 PM in Titian 2303 at the Venetian Expo.
Connelly will join industry peers to share strategies for configuring games to maximize revenue, elevate player engagement, and optimize overall floor performance — supported by global case studies.
