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UK – Iforium strikes content deal with Odobo

By - 6 February 2016

Odobo continues to grow its distribution network with the addition of Iforium, the third new vendor to source content from Odobo in the past month.

The deal will see Odobo content being made available to Iforium’s existing and future partners via their Gameflex platform.

Iforium is an independent iGaming software development company based in the Isle of Man. Iforium and Odobo have agreed a platform-to-platform integration that will open up additional markets and client access for Odobo’s developers via a single integration. With Odobo’s portfolio of over 60 high-quality omni-channel HTML5 games, both companies enhance their offering via this deal.

Iforium and Odobo have developed modern and flexible gaming product suites and solutions. As technical leaders of innovation and content provision, the deal is an opportunity for technical experts to come together and supply more companies with great games. Participating studios in the Developer Program will gain access to operators in Iforium’s distribution network.

Phil Parry, CEO at Iforium, commented: “Odobo is a company built on its commitment to developing exciting technology; this has led to the creation of a wide range of innovative casino games. We’re really pleased to announce our partnership with yet another visionary company. This deal will see a raft of great new content being made available to our clients via our Gameflex casino platform.”

Ashley Lang, Founder and CEO at Odobo, said: “Iforium is an impressive company. The addition of Iforium and access to all of its clients brings a breadth of new customers and markets to Odobo throughout Europe. This is an exciting opportunity for us both and we’re proud to list Iforium among our distribution partners.”

Games from Odobo are now available with ten operators worldwide, including: bet365, Betfair, Unibet, Coral, Gala Casino, Gala Bingo, LeoVegas, BetMotion, Prospect Hall and Mr Green.

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