Interactive

Spain – SBTech partners with Luckia

By Phil - 23 November 2016

SBTech has announced a major new partnership with Luckia, one of the most successful online and retail sports betting operators in Spain.

Upgrading their sports platform provider to SBTech represents a key stage in Luckia’s strategy of rapidly growing market share in Spainand internationally. With improved price differentiation, Luckia will enjoy greater operational flexibility and put a personal stamp on their sportsbook offering.

Luckia has been able to gain significant market share in Spain thanks to its omnichannel strategy. They have been able to invest heavily in building greater brand awareness, signing major sponsorship deals with La Liga clubs Celta Vigo and Deportivo La Coruña.

The SBTech Platform allows Luckia to leverage their local knowledge and offer unique odds, manage their own risk, apply their own payouts, set betting limits, customise sports content, personalise marketing and promotions, and manage sportsbook liability in real time.

Luckia’s product is further enhanced by SBTech’s industry-leading full Sports Betting Solution, built around a best-in-class sports engine providing unrivalled event coverage, in-play betting and hundreds of proprietary bet types across 60 plus sports.

Marcelo Ruiz, Online Managing Director of Luckia, said: “We are delighted to confirm that Luckia is now powered by SBTech’s world-beating sportsbook. We decided to improve our core infrastructure to offer a wider range of opportunities to our players, and I can safely say that SBTech’s global reputation for sports expertise and technical excellence is well deserved. As our operations expand, we’re confident that the time is right to raise our profile further, with significant football sponsorship agreements that will enable us to increase our margins and beat the competition.”

Richard Carter, CEO of SBTech, commented: “Our new partnership with Luckia further cements our status as the technology partner of choice for operators in regulated markets. We are very pleased that this exciting and ambitious operator has chosen to deploy our complete tier-1 solution, providing them with a truly world-class sportsbook and the cutting- edge customised systems to drive them to the next level.