Operator News
US – SugarHouse unveils new BetRivers Sportsbook in Philly
By Phil - 15 October 2019
SugarHouse Casino is placing a $5m bet that its new permanent state-of-the-art sportsbook will be Philly fans’ go-to place to watch, wager on and celebrate their favourite Philadelphia teams and more.
“Rush Street Interactive is a proven leader in sports betting, and we know guests will be thrilled with the new in-casino sportsbook and when playing on their mobile devices in the lounges.”
The new sportsbook, called BetRivers Sportsbook, reflects Rivers branding and the upcoming transition from SugarHouse Casino to Rivers Casino Philadelphia as previously announced. The all-new 5,700-square-foot space features a luxury viewing area with a massive HD video wall capable of showing more than a dozen games at once, comfortable seating and an electrifying game-day atmosphere.
BetRivers Sportsbook is three times the size of its previous, temporary location and is located in the space formerly occupied by Lucky Red bar. Designed by DMAC Architecture of Chicago, the ultra-luxurious sports lounge includes club chairs and table seating for approximately 115 guests and a state-of-the-art 56.5-foot by 10.5-foot LED central monitor. The video wall is accompanied by eight additional 80-inch flat-screen, high-definition monitors that enhance the overall viewing area.
The sportsbook also includes 22 self-service betting kiosks and six betting windows. Food and beverage service, including text-to-order menus, is available.
“The brand-new BetRivers Sportsbook is a must-see venue for every passionate Philly fan,” said Rob Long, general manager of SugarHouse Casino. “If they can’t make it to the game, our guests will love watching the action in Philadelphia’s ultimate game-day destination.”
Last week, Wells Fargo Center debuted the BetRivers.com Sports Lounge and the Rivers Casino Philadelphia Sports Lounge at the Flyers home opener. The lounges complement the new BetRivers Sportsbook. Fans in-stadium can watch an array of sporting events on nearly 100 screens while attending Flyers games and other live events. The new high-tech lounges are part of a multiyear partnership between the casino, BetRivers.com, the Wells Fargo Center and the Philadelphia Flyers.
In addition to SugarHouse Casino’s transition to Rivers Casino Philadelphia, its mobile and online sportsbook and casino, PlaySugarHouse.com, will transition to BetRivers.com in Pennsylvania.
“We made sure the new BetRivers Sportsbook and the sports lounges at the Wells Fargo Center have everything Philadelphia sports fans need to have fun with their friends, enjoy the games and get in on the action,” said Mattias Stetz, COO of Rush Street Interactive, the operator of the in-casino and online sportsbooks for SugarHouse, soon to be Rivers Casino Philadelphia. “Rush Street Interactive is a proven leader in sports betting, and we know guests will be thrilled with the new in-casino sportsbook and when playing on their mobile devices in the lounges.”
SugarHouse Casino’s digital and in-casino sports wagering operator is Rush Street Interactive PA, LLC, and its affiliates. Rush Street Interactive owns and operates BetRivers.com and PlaySugarHouse.com, and was the first U.S. gaming operator to launch sports betting in South America.
