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SPORTS BETTING

888Africa partners with S.L. Benfica for Mozambique and Angola markets

By - 25 September 2024

888AFRICA has signed an agreement with Portugal’s S.L. Benfica, to become the football club’s Official Sports Betting and Gaming Partner for Mozambique and Angola. As Official Sports Betting and Gaming Partner, 888bets branding will feature at all home matches played at the legendary Estádio do Sport Lisboa e Benfica. In addition, 888AFRICA will also work with Benfica to create unique and engaging content for football fans and launch a series of competitions and giveaways – from signed shirts and footballs to match tickets.

As Benfica competes in the UEFA Champions League and aims to win its 39th Primeira Liga title, the partnership will create additional opportunities for fans to connect with their club and add an extra layer of entertainment to the season. With a major footprint in Mozambique and Angola – two markets that have a strong cohort of Benfica fans – 888AFRICA’s partnership with Benfica will help raise awareness of its innovative and content-rich offer as it looks to expand market share.

Christopher Coyne, CEO of 888AFRICA, commented: “Benfica is one of the world’s most prestigious football clubs with a particularly strong following in Portuguese-speaking countries in Africa and is the perfect partner for 888AFRICA. In Mozambique and Angola – two key markets for us – Benfica is one of the best followed clubs and we are confident this partnership will unlock further growth opportunities for us. We look forward to creating unique and engaging Benfica-led content while introducing more fans in Africa to our market-leading betting and gaming propositions. We look forward to playing our role in supporting what will no doubt be another successful season for the club.”
 
Miguel Bento, Chief Commercial & Marketing Officer of SL Benfica Group, stated: “We are pleased to announce this partnership with 888 Africa, a prominent player in the betting industry across key markets like Mozambique and Angola. These regions represent an important part of our global strategy, as Benfica continues to expand its reach beyond Europe. This collaboration not only strengthens our presence in Africa but also brings us closer to our passionate fanbase there. We believe this partnership will offer exciting new opportunities for engagement in Africa, and we look forward to achieving great things together.”

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