Abelson Sports partners with nVenue to expand live micro-betting markets
Sports data solution provider Abelson Sports has signed a partnership agreement with nVenue, a B2B provider of live and micro betting technology.
This deal sees nVenue join the growing roster of Third Party Partners on Abelson’s Football Player Markets solution, making it easier for operator partners to access nVenue’s cutting-edge betting content via a single, streamlined integration.
nVenue’s AI and machine learning technology powers detailed, real-time odds and pricing across more than six sports, spanning both US-based and international leagues, delivering dynamic, micro-betting opportunities with sub-second latency.
The integration will allow operators to activate nVenue’s content seamlessly and unlock a host of new player and game betting options. By focusing on granular outcomes such as next play, pass or possession, the partnership opens up thousands of new betting markets per event, offering bettors a more immersive and personalised experience.
The latest collaboration further enhances the Football Player Markets suite, adding a new layer of real time engagement and betting innovation for Abelson Sports’ sportsbook partners worldwide.
Simon Temple, COO at Abelson Sports, commented: “We’re excited to welcome nVenue into our ecosystem of Third Party Partners. Their approach to live micro-betting is exemplary and integrating this level of detail and dynamism into our Football Player Markets product ensures our clients can stay ahead of the curve when it comes to player-focused, live wagering.
“We’ve been actively exploring partnerships in this space, and there’s no question nVenue has the most advanced technology and product offering in the industry and the double digit margins from their markets will be key to our clients’ revenue growth.”
