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Affilka inks deal with TruePartners

By - 21 July 2021

Affilka by SOFTSWISS is partnering with TruePartners, an affiliate programme for multiple brands including,,, as well as the new brand Lucky Nova. The gaming brand’s affiliate programme, TruePartners, will now run on Affilka by SOFTSWISS. This will provide an easy-to-use, highly customisable affiliate marketing solution to all affiliates across all casino brands operating under program.

TruePartners now benefits from a vast number of features, including a variety of commission plans that are both flexible and adaptable to clients’ specific needs.

TruePartners also now has access to in-depth reporting and affiliate database management, enabling its multiple brands to operate within one affiliate programme and increase individual brands exposure, maximise revenues for each brand and reduce operational costs.

Commenting on the new launch, Anastasia Borovaya, product owner of Affilka by SOFTSWISS, said: “It’s exciting to be launching this new project with such major brands as TrueFlip and Emojino, a new client under Affilka’s belt! Our portfolio continues to expand and we are happy to see distinguished iGaming industry brands go for our solution. We are definitely keen on becoming the best on the market to date. We thank TruePartners for their trust and are looking forward to our fruitful partnership.”

Konstantin Katsev, Cofounder of TruePartners, comments: “We are happy to announce a new partnership with Affilka by SOFTSWISS that aims to expand the horizons of gambling affiliation by providing unique expertise, new user experience and rapid assistance. In the long run, our affiliate partners are who we really care about.”

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