Africa – African bespoke Kiron.Lite launches with B2Tech bringing data-conscious sports betting content to more playersBy Phil - 8 June 2023
Kiron Interactive, the specialist supplier of virtual sports and numbers games, has launched Kiron.Lite, a data lite solution for supplying its hugely successful betting content to the African market in the most cost-effective way.
Kiron has partnered with platform provider B2Tech to deliver Kiron.Lite’s debut to markets across Africa through its operations in 19 countries on the continent.
Specifically developed and tailored to the requirements of African markets where reducing mobile data consumption is a key factor, Kiron.Lite will be integrated into BetMan, the provider’s omnichannel remote gaming server, and integrates seamlessly into a customer Wallet API.
Four of Kiron’s popular football products will be available at launch; Goal virtual leagues that include English, Spanish, Italian, German and French teams, World Cup Tournaments, Champions Cup, Goal, and Virtual Football Jackpot. The collection of player favourite titles is primed to fill the gap created by the close of the English Premier League season, one of the most popular competitions for punters in African markets.
These versions of the products will be delivered by Kiron.Lite requiring a fraction of the normal data consumption that their original form needs, removing bandwidth-intensive visualisations while still replicating the excitement of in-play betting.
The bespoke cost-saving benefits of Kiron.Lite are delivered in a package that will still be familiar to players, retaining all the features they demand for a full betting experience, allowing the 24/7 placement of multiple bets across 50 fixtures using the same betting markets as live football.
The staggered scheduled events replicate the excitement of in-play betting every two minutes, ensuring non-stop betting opportunities in a fully customisable package. Content, colour theme, odds and frequency of events are all operator selectable to meet the needs of local audiences in any market.
Kiron Co-CEO, Steven Spartinos said: “Kiron.Lite is a significant step forward in content provision in Africa. While it’s well known that the many individual markets here are diverse, one characteristic they share is that mobile data is at a premium and today’s most advanced content can be demanding.
“That’s why we developed Kiron.Lite. It’s a unique product that works seamlessly with operators to deliver the popular content their customers demand in a manner that suits their data lite requirements. It’s lighter but powerful at the same time, offering new opportunities to providers across the continent.”
Tzahi Asulin, B2Tech CEO added: “We are very excited that Kiron has given us the nod to deploy this unique and exciting product to the African market before anyone else, it’s a great opportunity for us to continue providing the best and improved gaming experiences to our customers on all devices.
This product could not have come at a more perfect time as we know that virtual sports products are at their most popular amongst punters during the football off-season.
“We have no doubt that our customers will enjoy the superior experience and appreciate the advantages of using a platform that is not heavy on data on their mobile devices.”