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Africa – Agenda announced for SBC Digital Summit Africa

By - 10 September 2020

SBC Digital Summit Africa, the new African virtual event for the betting and gaming industry, has unveiled its agenda.

The virtual conference and exhibition on 7 – 8 October is free to attend, providing everyone with an interest in the region with an opportunity to learn from 60 senior executive speakers with hands-on experience of working in African markets.

The opening day’s content track is Gambling in Africa, which will focus on the regulatory and operational challenges faced by sports betting, online casino and lottery operators in markets across the continent.

Sessions include an examination of developments in East Africa, an in-depth look at regulation in West Africa, and an evaluation of whether the regulatory framework in South Africa is the right model for its neighbours to emulate.

The day also has sessions about the prospects for online casinos, payments innovations, lotteries, developing tailored marketing strategies for local markets, and whether the European affiliation model can be effective in Africa.

Day two’s track is Betting on Sports, which will take a detailed look at the landscape for football, horse racing, rugby, cricket and esports betting, and how sportsbook operators can develop attractive offerings for audiences in African markets.

Additionally, there will be a panel analysing the rapidly changing profile of African sports consumers, along with sessions focusing on the prevention of problem gambling, the future of retail betting, and the technical challenges for suppliers working in the region.

The speaker line-up for SBC Digital Summit Africa will be announced shortly.

Rasmus Sojmark, Founder and CEO of SBC, said: “Africa is home to some of the most exciting emerging markets in the world, and international betting & gaming operators, affiliates and suppliers are eager to learn more about the opportunities available.

“For our first ever dedicated African event, we have compiled a conference agenda that will deliver valuable insights about doing business in the different territories in the region, examining both the challenges faced by new entrants to the markets and the successes of the established local operators.”

In addition to the conference, the event will also feature an interactive product display area with leading suppliers showcasing innovations tailored for local markets, together with a programme of networking roundtables to make it easy for delegates to connect and talk business.

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