Interactive

Africa – Betway partners with Golden Race to improve African presence

Exclusive brand licensee of Betway in Africa, Headsquare, has signed a partnership with Golden Race to gain presence among online sports betting operators in the African market.

“Betway is a world-class company in the online sports betting and casino industry with a huge presence in Europe. We are market leader in Africa, so this is a win-win alliance to continue to grow in both markets,” explained Martin Wachter, Golden Race’s CEO and Founder.

Betway is the main operator in the European market and has an important presence sponsoring several football teams among different tournaments, such as Deportivo Alavés, CD Leganés and Levante UD in the Spanish Liga, West Ham United from the Premier League and esports teams PSG.LGD and Ninjas in Pyjamas.

Jason Kramer, Head of Product, Betway Africa, added: “Goldenrace is a leading provider of Virtuals through Africa and understands the African landscape extremely well. Their presence in this continent is impressive and customers are familiar with their games content. This makes it easy to partner with Golden Race there and we have full confidence in our relationship with them.”