Interactive
Africa – BtoBet to attend African iGaming events and conferences
By William - 11 March 2020
After announcing its Latin American ‘Technifying Tour’ last month, BtoBet has demonstrated its desire to maintain its momentum in the African market, announcing a ‘Technifying Tour’ that will take them to local iGaming events and conferences throughout the year.
Sabrina Solda, BtoBet’s Chief Marketing Officer, emphasised Africa’s position as a fascinating market which is constantly evolving and bridging the gap to its more mature counterparts: “Whilst most still consider the African iGaming context to be in its embryonic stage, this is a market that is set to make quantum leaps in the short to medium term.
“BtoBet is widely considered as a gateway for operators to enter the African market, boasting a strong presence across the vast majority of the local regulated markets, and putting at its partners’ disposal advanced yet adaptable technological solutions that allow licensees to deliver an optimal betting experience despite the technological challenges that the scenario offers. Through this Technifying Tour we aim to further maximise and cement our position in the continent.”
Amongst other events, BtoBet is set to attend Sports Betting East Africa (SBEA) in Uganda, Sports Betting West Africa (SBWA) that is set to take place in Nigeria, the Gaming Expo Francophone Africa (GEFA) in the Ivory Coast, and South Africa’s ICE Africa.
