Africa – EGT making its mark on slot floors across AfricaBy Phil - 14 April 2023
Bulgarian machine manufacturer EGT is becoming the ‘go to slot’ in several markets in Africa with floor shares and market shares rocketing in recent times.
The company’s products have boomed in Tanzania, Uganda, Rwanda, Ghana, Zambia, Cameroon, and Angola, making the brand one of the most successful in the market
Lilia Georgieva, Director of EGT Tanzania, said: “In Tanzania, where our headquarters is located, we have a presence in eight out of nine casinos in the country, and in some of them EGT machines are up to 80 per cent of all available gaming equipment. There are a total of six casinos in Uganda and we have a presence in five of them again with up to 80 per cent EGT machines. In Cameroon, the situation is similar. Overall, our company’s products have over 50 per cent market share in these countries.
She added: “In just a few years the brand EGT has become highly recognizable in Africa and more specifically in the markets I am responsible for. This is due not only to the high quality of our products but also the excellent technical support services we offer. Thus in a short period of time we were able to establish fruitful relationships with local casino operators, and now they regularly renew their casino floors with our machines and games on an annual basis. Currently one of the most sought-after products on the continent are ours.”
EGT recently accomplished several installs of its newest General Series G 27-27 St and Up in Tanzania, Uganda, Kenya, Zambia, Rwanda, Cameroon, Congo, Sierra Leone, and Ghana. The machines are supplied with the company’s bestselling EGT jackpots and according to the feedback from the operators they have demonstrated an excellent performance so far.
“Soon we are going to make an installation of these cabinets in Senegal as well,” explained Ms Georgieva. “For a long time the most sought-after products with the best results were the Vega Vision jackpot and the slot cabinet P 24-24 Up,” she added. “I am happy to say that the latest developments in EGT’s portfolio are also gaining momentum lately.”
Testimony of this is the recent deliveries of the G 27-27 St and Up cabinets that I mentioned, as well as the installations of G 27-32 St, G 55 C VIP, G 50 J2 St, and G 32-32 VIP in three casinos in Tanzania in early March. They are equipped with the top jackpot solution Bell Link, Lady’s Cards, Jackpot Cards, which have already established themselves as one of the most preferred EGT’s solutions in a number of markets globally.”
EGT’s multiplayer products are also performing very well in Africa. The S line terminals made their debut about two years ago and have been showing excellent results since then. The company is expecting to be able to install its R line products by the end of March as well.
There are also more slot installs scheduled for later in the year.
Ms Georgieva highlighted: “One will be in Senegal, where we are going to supply two casinos with over 80 machines. We are going to deliver more than 40 slot cabinets for a casino in Cameroon, as well as 30 machines for a brand-new gaming hall in Ghana, which will be opening in the near future. Very soon we will be able to equip a new casino in Nigeria with 40 machines. This is a project whose implementation has been delayed due to the pandemic.”
EGT is in the process of entering new markets such as Guinea, Angola, Mauritius, and the Seychelles.
“These are some of the countries with which we are in a process of active negotiations and I expect that we will make the first deliveries of our gaming equipment there very soon,” she added. “Considering the impressive number of installations since the beginning of the year so far, I expect that we will accomplish a minimum of 500 installations by the end of 2023.”
The company’s in-house developed betting platform X-Nave will be of great interest to the local markets with its 4 products: Sports betting solution, offering a full range of promotional features; Casino aggregator, provided with a large package of game providers that is constantly enriching; CRM Engine, allowing full flexibility in terms of segmentation and setting parameters, and the Payment Gateway, enabling users to make safe and easy payments. All of them could be both part of the complete solution or operate separately as they can be integrated with third parties.
“I believe that especially sports betting and our self-service betting terminal (SSBT) will be a huge success,” Ms Georgieva added. “Our online gaming solutions are another EGT Digital’s products which I am confident that will be available in some of the jurisdictions where we already have presence by the end of the year.”